As of 2016, the salon industry in the US realised $57 billion in revenue with the figures projected to grow at an average of 3 percent yearly for the near future. Such positive growth makes it a lucrative venture that entices new players to try their hand.
The resulting competition can eat into your bottom line unless you take proactive measure to safeguard your market share. Luckily, you can shrug off the new competition, boost your sales, and grow your revenue.
Offer top-notch customer care
“Image is everything” and “first impressions matter a great deal,” assert two adages that hold true to date. Nobody knows this better than the modern day business executive. On top of juggling a full calendar and busy schedule, they need to cut the look of a top-notch executive.
Hence, they are always on the hunt for that one beauty spa that offers royal treatment. Melding utmost professionalism with excellent customer care is a sure way to snag such clients.
On top of offering them a warm and amiable welcome, you need to provide great advice and tips to improve their looks and appearances. It also means that you need to tap into the latest fashions and trend to ensure that your clients look chic and fashionable at all times.
Entice them to look forward to their next trip to the salon
The busy executive runs a tight ship, and as such, they do not have many ways or avenues to kick back, unwind, and get pampered. You stand a better chance of retaining them as clients if you can make their salon visit a luxurious affair.
It means creating a lovely ambience in your salon and smothering them in sheer luxury. Soft lighting, tasty décor, and soothing music make a great start.
With the help of a reliable salon equipment supplier, you can turn your establishment into a luxurious spa without breaking the bank. Such suppliers carry a broad range of specialist equipment to ensure that you give your clientele a superstar transformation.