3 Good Reasons Behind Supercars’ Hefty Price Tags

Woman inside her supercarWhilst the cost of owning a car in the UK is still cheaper than in the United States, it is still pricey. On the average, users could end up spending more than £18,000. It does not include maintenance, fees, repairs, upgrades and insurance yet. It is not surprising for Britons to spend no less than £150,000 in car ownership over their lifetime.

Get Behind the Wheel

Supercars are not for everyone. It is not for someone who simply likes a vehicle for everyday use. It is not ideal for those who do not have a big budget for maintenance and insurance.

That does not mean, however, you cannot drive it ever. Today, Britons can already enjoy a great muscle car driving experience. In this activity, they have the option to drive popular supercars for 30 minutes on a race track or around the UK.

It is known that supercars are expensive. Even the cheapest ones, such as the Nissan 370Z, can already cost you almost £28,000. It is surely a price many people cannot afford. But why are they costly in the first place? Read on to find out.

Limited Production

Supercar manufacturers keep their production volume to a bare minimum. Ferrari, for example, makes about 7,000 cars a year. By 2019, it hopes to sell 10,000 cars globally. In 2016, the Italian brand earned £61.3m in profit during the first quarter by selling no more than 2,000 cars.

By limiting the production, it creates the feeling of exclusivity and scarcity. Both increase the demand and the price of the commodity.

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High-quality Materials

Supercars look exquisite and rich inside and out for one good reason: high-quality materials. These companies don’t scrimp. Rolls-Royce, for example, spent time searching for the perfect leather. It eventually found one made from bulls that eat a diet high in protein.

These supercars stand out not only because of their price, but also their tech and features that are so much better or not found in other vehicles. Everything is due to the huge budget allocated for research and development.

In 2016, for an undisclosed sum, Lamborghini partnered with the Massachusetts Institute of Technology (MIT) to send its top 50 students to Italy to assist in the company’s R&D.

For many, owning a supercar will remain a dream. The good news is that driving one can be a reality for everyone.