The fashion world has been and continues to be crazy about cashmere. Because of its popularity with top fashion labels, cashmere has become a highly-sought after item in terms of global supply.
The high demand for cashmere drives clothing stores to satisfy customers — even if it means duping them. As a result, the average buyer falls for the “99% cotton, 1% cashmere” trick. The lack of information and misuse of labelling terms has lead to frustrated buyers.
If you’re a big fan of cashmere, you might wonder: is it difficult to tell the difference between real and fake cashmer without paying $200 to get it tested?
There are — two of them, in fact.
Read the Fine Print
Everyday Cashmere, a cashmere store in Sydney, encourages buyers to ALWAYS read the label. Since burning small threads isn’t possible in local high streets, reading the fine print is your best bet.
Some discerning buyers make the unfortunate mistake of ignoring promotional signs and heading directly to the racks of clothes. Their shopping frenzy blinds them from the label that screams “5% cashmere.” Just because the shop says it’s cashmere doesn’t mean the item is made completely of Cashmere.
Spot the Shine
The second test is one of the easiest. All you have to do is look for any evidence of ‘shine’ in the actual product or from online photos.
When shopping in a store, take the garment to a window and see if it shines under natural light. Real cashmere doesn’t shine, even under bright lights. If there’s a hint of shine in the product or on the actual photos, do not make a purchase.
Unless you know a lot about cashmere and the trade, separating dupes from authentic items is difficult. But with the right resources, it’s doable. Consider cashmere as a treasure and a genuine investment. Check all items thoroughly to get your money’s worth.